*because the future is written with an F*
I am no marketing expert, but this tag line has been really bugging me since I started seeing it about a month ago.
Yes, future starts with F. But so do a million other words! Some of them are good words, but honestly none of the good ones come to mind first. How about the F-bomb? Failing grade? Fake? Fraud? Frustrating? How about the word FAIL?